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Research reports

Silk Cut house development

Consideration is being given to the launch of aSub B Silk Cut to counter the competition from EmbassyExtra Mild and possible movement from B Tipped intoSub B.Two alternative packs have been proposed based on theexisting Silk Cut designs - one orange...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 10, 1974
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Citation

, C. (1974a, April 10). Silk Cut house development. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/silk-cut-house-development


Research reports

Research on new Fox's Glacier Mint advertising

A new commercial - 'Secretary' -has been prepared forTV Advertising of Fox's Glacier Mint. It combinesaspects of the existing Fox and Bear cartoon with a livesequence of a secretary. The general objectives of thisresearch were to explore reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1974
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Citation

, C. (1974a, April 08). Research on new Fox's Glacier Mint advertising . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-on-new-fox-s-glacier-mint-advertising-


Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research reports

Report on Super C development

Consideration is being given to the development ofa C Tipped or Super C brand which would be complementaryto Special Filter as a masculine, special occasionbrand. The main objective of the current research was to examineways of conveying the promise...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Report on Super C development. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-super-c-development


Research papers

Can research join in the creative process?

In this paper we are presenting a view of what is for us so far the best approach to research in the creative process. We are doing this because we believe there may be many others who work in the same way as we do, more or less by instinct. It may...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robin T. J. Tuck, Jill Firth
November 28, 1973
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Citation

Tuck and Firth (1973a, November 28). Can research join in the creative process?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-research-join-in-the-creative-process-


Research reports

The Stork challange

The research was required: 1. To examine any changes in reactions to the StorkChallenge in the light of changes in the Margarine/Butter market since the Schlackman research of 1970;2. To examine two possible developments of Storkadvertising; one...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). The Stork challange. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-stork-challange


Research reports

Research report on Polo commercials

A new style of advertising was developed for Polo in 1974.Five commercials were made but only four of these havebeen screened. The fifth was withheld. As the commercialshave been on air it was considered an appropriate timeto assess consumer reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Research report on Polo commercials. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-commercials


Research reports

Barclay's 73

Charles Barker Advertising Ltd . have been exploringthe potential for 1973 press advertising. Theadvertising objectives were understood to be: 1. To generate awareness of Barclays innoticeable and memorable ways;2. To establish themes or a unified...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1973
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Citation

, C. (1973a, September 16). Barclay's 73. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/barclay-s-73


Research reports

Qualitative research on beds for Schreiber

Schreiber is planning to launch into the bedmarket in Autumn 1973. The purpose of this researchwas to assist in the development of advertising andalso to provide general information on consumerattitudes to bed-buying, ideas about media andresponses...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on beds for Schreiber. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-beds-for-schreiber